If you watch any show on the TV, then you must have come across TRP (and you often think about what TRP Meaning?, & TRP full form. You may also hear that the TRP of popular media shows is very high; on the other hand, some have low TRP.
In this post, you will know ‘What is TRP?’ ‘Fullform TRP‘, ‘TRP Meaning’ and ‘How TRP makes Income?’. If you, too, don’t have an idea about TRP’s meaning. So, here you will get complete information about TRP from meaning to income of TV channels.
What TRP Means? & TRP Full Form?
TRP full form is ‘Television Rating Point‘. The TRP or Target Rating Point is the metric used to decide the viewership of the TV channels and shows.
An electronic device called People’s Meter is used to analyze that which TV channel or particular show is being watched most at a particular period of time. The People’s Meter stores the records of how many people watching the particular show, and how many frequent times in a day.
This means the higher the viewership will be the higher TRP. Similarly, the shorter the viewership of any TV series will be the lower TRP.
TRP indicates people’s choice towards TV shows. It publishes the data with high TRP for only that program which is seen by a large number of viewers. This data is mainly helpful for advertisers to invest money and show advertisements during the shows to viewers.
How do TV Shows & Channels Earn From TRP?
Do You Know – In today’s time, advertisements play the leading role as income for TV channels because 80% of earning of any channels on the TV is from their advertisements.
To promote any products or services through advertisements that occur in the middle of the shows in a two-minute break, you must pay a specific amount (mainly a high amount) of money to the respective channel or advertisers.
For example, you must have noticed that whenever there is a break in the show. The advertisements are shown at this time by the advertisement companies.
There is a significant connection between advertisers with TRP. The thing is that the channel with more TRP, the more money charges from the advertisers to show your advertisements during the middle of the show, i.e. during break time.
The companies pay a lot of money to the channel owners for showing their advertisements in TRP shows. The primary purpose of displaying advertisements by these companies is to make more and more aware of their product or service between people. In this way, the TV channel earns a good income.
Thus most of the income earned by channels comes from such advertisements being shown to you.
How Total Rating Point is Calculated?
In India, there is an agency called INTAM (Indian Television Audience Measurement), which is assigned to calculate the TRPs of TV channels. This branch examines various frequencies to find out which TV channels are most viewed at a particular period.
In the same way, by dealing with several thousand frequencies, this company estimates the TRP of famous TV shows & serials from all over the country.
People’s Meter (TRP measuring instrument) is installed in some cities to check the TRP of TV Serials and Channels. Through a specific frequency, it is known which serial or channel is being viewed the most and how many times the advertisement is being seen.
For Calculating Television Rating Points, many of you are asked to attach a TRP device (People Meter) with your set-top box at home in order to analyze the TRP.
Every minute of television information is accessed by the People’s Meter (calculator) to the Monitoring Team (Indian Television Audience Measurement). After analyzing the data from the Monitoring Team People’s Meter, it decides which channel or TVs show has a more or less total rating point (TRP).
To calculate the rating of one advertising outlet, all contacts of TV viewers with a given commercial release are taken and correlated with the total number of potential TV viewers.
The rating is expressed as a percentage of the population, although the percent (%) sign is never used. GRP (Gross Rating Point) is the total rating of the advertising campaign, i.e. the sum of the ratings of all advertising returns.
People’s Meter extracts complete information of the TV channels and their shows. If you want to know which TV channel or TV show is watching by the most people, then you can take the help of TRP to analyze the popularity at Data Insights BARC.
Highest TRP Show – According to BARC India, Ramanand Sagar’s Ramayan recorded 77 million impressions on April 16, making it the most-watched entertainment show globally.
How TRP effects Income
Due to the fluctuations in viewership of any TV channel, TRP may be lower or some higher, which directly affects their income because the advertisers pay most for the high TRP channels than low TRPs.
Therefore, when the TRP increases, the income increases; simultaneously, when TRP decreases, the income also goes down. Thus the TV shows continuously focus on improving their audience engagement for watching TV.
Who issues TRP ratings?
The leading media company that calculates the TRP rating in India is IIATM (Intam Indian Television Audience Measurement), and BARC (Barc Broadcast Audience Research Council).
Is the TRP of each channel fixed?
The TRP of every channel isn’t fixed; it keeps fluctuating every week as per viewership ratings.
What happens when TRP increases or decreases?
The increase or decrease in TRP of any TV show directly affects the income of the respective TV channel.
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